Finally your space
What do you do if the Media Agency gives you a limited amount of seconds, and forbids to do multiple commercials? You hack the system. To be able to show multiple a range of room designs we’ve created an Ikea campaign existing of 3 almost identical commercials. Only the last seconds were different. But that was enough for us to show that an empty room opens a world opportunities.
On YouTube we created interactive videos where the viewer could decide the outcome of the commercial.
